June 4th, 2007

Welcome to JNJ BTW

Everyone else is talking about our company, so why can’t we? There are more than 120,000 people who work for Johnson & Johnson and its operating companies. I’m one of them, and through JNJ BTW, I will try to find a voice that often gets lost in formal communications.

This is a big step for us as a company. Anyone working for a large corporation will appreciate that there are many internal limitations on what we say and how we say it.

I’ve been reading blogs for only a few months now, but already it’s clear to me how important it is not just to watch, but to join in productively. Doing that will take some unlearning of old habits and traditional approaches to communicating — and I will have to find my own voice.

On JNJ BTW, there will be talk about Johnson & Johnson — what we are doing, how we are doing it and why. There will be comment on the news about our company and the industry — occasionally correcting any mistakes (not that that ever happens!) or simply providing more context. I hope and expect that some of my colleagues will eventually join me on this blog.

We may not always be able to talk about product-specific issues, news from our operating companies or issues that fall under regulatory or legal constraints. But we’re going to do what we can to talk openly, directly and to the best of our knowledge. I’m sure we will learn more as we blog, so keep in mind that nothing on JNJ BTW is set in stone.

7 Responses to “Welcome to JNJ BTW”

  1. Rob Halper says

    Excellent post, and I love the concept of a “three- dimensional view.” I volunteer to take a picture of you to put on your About page.

  2. Rebecca Caroe says


    at last I get to see the early stages of your public “work of art”!

    when will you publish the first journalist mis-quote?

    Best wishes


  3. Oscar says

    This is a great initiative. Having a phorum for discussion on JJ and Healthcare related issues in the Blogosphere is something we need nowadays. Thumbs up.

    Regards from Colombia,


  4. Nathan says

    It’s great to see J&J taking these brave steps into the clear and direct communication that blogs can provide. I wish you well in the search to “find your voice”.

    Although for many company blogs that can be difficult, I believe J&J’s long commitment to our Credo values provides an ethical, logical and consistent sense of corporate self to speak through.

    Good luck!

    Nathan (from Janssen-Cilag Australia & NZ)

  5. Mark Senak says

    Hi there and congratulations. Wanted you to know that I posted about your blog today on Eye on FDA. Congrats to J&J on the expression of foresight and guts here!

    Mark Senak

Leave a Reply

All comments will be reviewed before posting. Since this blog is about Johnson & Johnson, comments that don’t directly relate to the Company or to topics covered on this blog won’t be posted. Please see our comments policy for details.