July 20th, 2007

Naughty Words

Dan Santow had a terrific post on his blog about all the “of-the-moment” words that are used so much in business that they become empty and devoid of meaning. I find that all too often these buzzwords are used when people don’t want to take the time to explain what is really going on. Dan puts it rather well:

Half the time we use these words it’s because we have no idea what the heck we’re talking about in the first place.

I’d like to say that I’ve never been guilty of doing this or using these words — but I know better.

My favorite meaningless words and phrases from Dan’s list? Paradigm-shifting, world-class, empowered and seamless.

Adriana — who I work with — had one of the most unique (a particularly painful phrase that I come across now and again) takes on Dan’s post.


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