March 1st, 2008
Just wanted to welcome my friend and fellow Clevelander to the blogosphere. Yesterday, Melissa Katz started blogging for Johnson & Johnson’s Centocor company on CNTO411. Check out her first post in which Melissa — in classic “type A” personality style — lays out her aims for the blog — but also provides some insights into the challenges facing bloggers for pharmaceutical companies. (She also recounts an exchange between her boss Michael Parks and John Mack that helped them realize the importance of working with bloggers. 🙂 )
It’s a good first step and I wish Melissa — and her colleagues at Centocor — good luck as they try to find their voice and provide insight into Centocor and their industry.