April 9th, 2008
One more thing from Camp Baby — after hearing about the Safe Kids campaign, some of the campers asked for some more info on the program. Happy to oblige. 🙂
Every year, accidental injury kills about 1 million kids around the world, and it’s maddening that so many of these deaths can be prevented by following simple safety tips and approaches. To accomplish this, Safe Kids turns to unbranded public service advertising, the promotion of safety-enhancing products like bike helmets, and the enactment and enforcement of safety laws. Last year, Safe Kids turned to water safety and here is a video about the program:
It’s been quite a success – since Safe Kids was founded at Children’s National Medical Center in 1987, the accidental death rate for children in the US has fallen by 45% in the US – and the program was recognized yesterday by the State Dept in Wash, DC, during ceremonies marking the first annual The Benjamin Franklin Awards for Public Diplomacy, hosted by Hon Condoleezza Rice.