November 20th, 2008
More on Motrin Moms
Earlier today, Kathy Widmer, the Vice President of Marketing for McNeil Healthcare, had a bit more to say about all that they have learned over the past few days – and how they are trying to figure out how to put those learnings into practice.
So…it’s been almost 4 days since I apologized here for our Motrin advertising. What an unbelievable 4 days it’s been. Believe me when I say we’ve been taking our own headache medicine here lately!
Btw – if you’re confused by this – we removed our Motrin ad campaign from the marketplace on Sunday because we realized through your feedback that we had missed the mark and insulted many moms. We didn’t mean to…but we did. We’ve been able to get most of the ads out of circulation, but those in magazines will, unfortunately, be out there for a while.
We are listening to you, and we know that’s the best place to start as we move ahead. More to come on that.
In the end, we have been reminded of age-old lessons that are tried and true:
When you make a mistake – own up to it, and say you’re sorry.
Learn from that mistake.
That’s all… for now.