June 19th, 2009
So What’s With the New Look?
Some of you may be asking yourself, what’s with the bathroom mirror and medicine cabinet? Where’s that quirky earhorn I’m so fond of???
JNJBTW has been around for more than two years now, and during that time, we’ve learned a great deal. We’ve started to listen a bit more to what is being said online about our business and our industry and have tried, whenever possible, to become part of those conversations.
While we are still learning and growing (hopefully that process will never stop) over the past few months, the earhorn that used to grace the top of the JNJBTW page has increasingly looked out of place.
You see, in the beginning, only a few of us were contributing to the blog and, admittedly, we were a bit unused to listening to people – hence the earhorn.
Today, however, more and more folks within Johnson & Johnson are not only paying attention to what’s being said online, but are turning to JNJBTW to share their stories and perspectives.
And so it was high time for a new look – one that would convey that people from within Johnson & Johnson are now starting to share useful information as well as their own thoughts and experiences on this blog. By reading JNJBTW, people will hopefully see a different, and perhaps more personal side of Johnson & Johnson – and the hope is that this new look is in keeping with that content.