July 29th, 2009

New Way RA

From Brian Kenney, Senior Director, Corporate Communications, Centocor Ortho Biotech Inc.


Today’s blogosphere provides vivid personal accounts about the realities of what it is like to live with a chronic condition like rheumatoid arthritis (RA). There exists a very active community of RA bloggers (such as All Flared Up, The Single Gal’s Guide to Rheumatoid Arthritis, Rheumatoid Arthritis Guy, and Rheumatoid Arthritis Warrior) who share perspectives and questions about many related topics.


Listening to the perspectives of this social community has helped us to understand more about how RA can affect a person’s quality of life. For example, everyday activities that most of us take for granted – participating in family or work activities, spending time with friends, dating, exercising – can be daunting when someone must contend with stiff, swollen and painful joints routinely, and untimely flares of such symptoms.


There is a new online talk show, New Way RA, that focuses exclusively on addressing topics of overall health and well-being for people living with RA. The show provides expert advice and practical information through an engaging and accessible web-based format. Visitors to the site can view the entire show online, listen to real-life anecdotes from people living with RA, register to receive a free copy of the DVD, and access resources for more information. (Full disclosure: the project is sponsored by Centocor Ortho Biotech Inc).


We hope that people living with RA, as well as their caregivers, find New Way RA helpful in answering some questions they may have about their overall well-being, and that this program will further raise awareness about a chronic disease that affects more than one million Americans, the majority of whom are women.


You can watch the show and learn more at http://www.newwayra.com/.


For more information about RA, check out CreakyJoints and the Arthritis Foundation.

6 Responses to “New Way RA”

  1. Kelly Young says

    Hello Brian,
    Thank you for mentioning my blog, Rheumatoid Arthritis Warrior.
    I would like to discuss the new video “new way ra” –
    I was so excited to see ANYTHING on Rheumatoid Arthritis.
    However, I found some parts of the video disappointing. It is difficult – and yet crucial – to be both hopeful and yet realistic when discussing Rheumatoid Arthritis. I did not feel that it was realistic enough.
    RA is a complicated disease.
    It is important to understand some of the basics.
    For example: There are various courses which RA can take, most of which include an experience of periodic remissions (lulls in the disease activity) , alternating with disabling flares. However, 15-20% of patients do not get remissions, but progressive, uninterupted destruction. This video would be ridiculous to some of my friends in wheelchairs.

    Thank you again for discussing RA here on your blog!
    Kelly Young aka Rheumatoid Arthritis Warrior

  2. MissDazey says

    I am looking forward to seeing what is coming next. How often will the content be updated? Can members email or phone in questions?


  3. Brian Kenney says

    Hi Linda,

    Thanks for your interest in New Way RA and your comment/question. We will certainly keep you posted on what’s next or new content, so stay tuned. At this point, the site is not designed to entertain questions, but that may be an area to explore for the future. Thanks for the suggestion.

    Very best,


  4. Brent Marsden says

    Thanks for including the information about “Newwayra” – I wasn’t aware of this online talk show until I read about it here in your post today. What an amazing concept – I look forward to following it as often as i can. Thank you. brent m

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