September 18th, 2009
Going Mobile for Info
Though I wish I had an iPhone (I have serious app envy), I do have a 3G phone that keeps me well-connected – and that has given the concept of being mobile an entirely new meaning for me. No longer am I chained to my desk in my corporate cave here at Johnson & Johnson, but I can wander wherever, and still feel connected. I know, I know – I’m not alone in that. In fact, according to a recent comScore, Inc. report:
…the number of people in the U.S. using their mobile device to access news and information on the Internet more than doubled between January 2008 and January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.
Recognizing this, my colleagues over at McNeil Pediatrics recently created a new mobile web service that people can access from their phones to text for information about ADHD by texting “ADHD” to 87415.
(BTW: It happens that this week is ADHD awareness week as well….)
Once again, it is all about making sure information is available to people when and where they are looking for it – in this case, on their mobile phones.