August 18th, 2010

A Passion for Caring

Last week I was lucky enough to be part of the Johnson & Johnson team at the BlogHer 2010 conference.  It was a great opportunity to meet a lot of amazing people and see the diversity of interests that bring bloggers to the conference and the blogosphere in general.

Our goal at the conference was to make connections and find out what people really care about. To that end we constructed a small tv booth on site, to record and edit “stories of caring” from attendees. We got some great stories, which we posted on-site to the Johnson & Johnson health channel, but we learned even more off camera.  I thought when we came to BlogHer we would mainly hear stories of caring, but as the conference continued we heard about so much more.   People did talk about caring for others, but more than that people talked about the causes that move them.   Bloggers talked about topics as diverse as education for children developing countries to the prevention of heart disease, but the thing they all had in common was passion.

You could see that passion in the attendees and you could feel it when they shared their stories with us.  I think it’s that passion that drives these bloggers to share their stories with others.  And I have to say it was a bit contagious.  As you can see I’ve taken up blogging myself.     

While I didn’t know exactly what to expect heading to Blogher, I’m certainly glad I attended.  This was our first time at the event with our own booth and I would have to say it was a success.  We had a great response from the attendees and we captured a lot of amazing stories.  I’ll be looking forward to BlogHer 2011, until then I’ll see you around the Blogoshpere.

4 Responses to “A Passion for Caring”

  1. Blanca Stella Mejia says

    Hi Jacob. I enjoyed doing the video at Johnson and Johnson. I really believe the bottom line is “How You Care”…that is what moves people. Would love the link where to find the video…btw:)

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