January 27th, 2011
I’m down in Nashville, where two exciting things are happening. One, it’s not snowing and two, Blissdom is starting! Johnson & Johnson is a sponsor of the conference attended by “women who find and express their bliss by publishing online.” Blissdom is being held at the Opryland hotel, where 650-700 attendees are expected.
Johnson & Johnson will be sponsoring a session entitled, Advocates and Activists: Harnessing Social Media for Social Good in the Face of Compassion Fatigue. We will also be raffling off a $100 donation to a charity through Give Back , an organization that empowers individuals and groups to donate to the philanthropic initiative of their choice. We will also be highlighting our own philanthropic programs, including mothers2mothers(m2m), Text4baby, Safe Kids Worldwide® and Healthy Babies Are Worth the WaitSM. The concept of using social media for social good aligns with our Credo responsibilities to the communities in which we live and work, and the world community as well.
In addition, Blissdom attendees will have the opportunity to make a video recording about what “giving back” means to them. These videos will be edited on-site and posted during the conference to the Johnson & Johnson health channel on YouTube. Check them out!
I look forward to a great conference and the opportunity to get to know the moms, social activists, and community minded women who are using their online activities to help make the world a better place. For those of you who you aren’t at Blissdom, you can track the conference buzz on Twitter by following the #Blissdom hashtag. We will also be posting updates on our @JNJComm Twitter channel.