March 10th, 2011

Text4baby Expands to Help Pregnant Women in Russia

From Sarah Colamarino, Vice President, Corporate Communications, Johnson & Johnson

Our company’s work in improving the health of women and children has always been a source of pride for me. As I have written before, I’ve been lucky enough to have a hand in the development of text4baby, a mobile health service that provides information to expectant and new mothers across the country.

The service, which recently celebrated its first birthday, reached another milestone today with the expansion of text4baby in Russia. Announced by Second Lady of the United States Dr. Jill Biden, the service will provide expectant and new mothers in Russia important health information to ensure a healthy pregnancy and proper care for their newborn. Delivered to their mobile phone, the program uses widely adopted technology to ensure that Russian mothers are getting proper healthcare information.

Johnson & Johnson is proud to be a founding sponsor of text4baby Russia. Leading Russian civil society organization the Health and Development Foundation will develop text4baby Russia with support from technology company Voxiva and leading experts from the Kulakov Center and the Ministry of Health and Social Development.

As text4baby continues to grow, I am in awe of the partners whose support have helped to make this possible. In a way, watching text4baby expand has been like watching a child grow up. I’m proud of the work text4baby is doing to educate expectant mothers around the globe. It is helping to create healthier lives for mothers and children – a mission that inspires me everyday.

Update: Dr. Jill Biden has posted a blog entry on The White House Blog about Text4baby Russia. Take a moment to read about her visit to the Kulakov Center for Obstetrics, Gynecology and Perinatology and the announcement of text4baby Russia..

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