April 8th, 2011


I had the opportunity last night to attend and participate in the first LATISM (Latinos in social media) meet up/tweet up, sponsored by Johnson & Johnson. The theme was the one that we have been promoting with bloggers for the past several months, asking “How are you using social media for social good?”

Ana Roca Castro, founder of LATISM opened the event and introduced a distinguished panel and speakers, including Susan Can from Ethicon Endo-Surgery, representing Johnson & Johnson, the LATISM-NY Team, Ray Cruz, Reina Valenzeula and George Torres, founder of the Sofrito Media Group.

The panelists included Dr. J. Emilio Carrillo, VP and Medical Director of Community Health at the New York-Presbyterian Hospital, Monica Talan, VP Corporate Communications at Univision, and Elianne Ramos, CEO of Speak Hispanic Communications and Vice-Chair of Communications and PR for LATISM.

Dr. Carillo spoke about Johnson & Johnson, healthcare and the text4baby initiative, especially how it benefits the Latina community.  Other speakers included Ms. Talon, who spoke about Univision and education, Mr. Torres who spoke about Por Tu Familia/NYC initiative for the American Diabetes Association, and Ms. Ramos who spoke about a digital literacy camp being run by LATISM this summer in Haiti.

Perhaps the best part was the free ranging discussions and questions from the enthusiastic audience of about 50 people, most of whom were happily tweeting away during the event, using the hashtags #LATISM, #JnJ and #Text4Baby.

We videotaped much of the event, including one-on-one interviews, which will soon appear on the jnjhealth channel on you tube.

There was also enthusiastic networking going on, and my personal guilty pleasure was devouring the Cubano sandwiches and Churros, those delicious cinnamon crullers.

All in all, a great event and one I was pleased to be part of.

One Response to “LATISM Tweet Up”

  1. AnaRC says

    Thank you Rob for this great summary. The event was inspiring. I was so impressed by all the Latinos who are efficiently using social media for social good. Thank you for video taping everything. I’m looking forward to the videos. Johnson & Johnson is making such a difference by supporting these blogueros and blogueras.

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