October 20th, 2011
Perhaps because I’m head of employee communication at Johnson & Johnson, I often hear from my colleagues about their interest in knowing more about what’s going on in other parts of the company, and the impact our company is having to improve the lives of people around the world.
“But,” they sometimes say, “I don’t have much time, so please keep it short, easy to access, and offer resources that can help me!”
Well, thanks to feedback from employee surveys and some common sense, we sought to develop a communication vehicle to engage – and sustain – interest among employees globally. This requires delivering information in short bursts, preferably on video, and providing easy, unrestricted access, and these days that means offering the option to reach employees on their smartphones.
All of this factored into our launch this week of “ennTV,” Johnson & Johnson’s new video news magazine produced for our employees worldwide.
Employee feedback already reflects excitement about ennTV and the company’s new level of commitment to keep Johnson & Johnson colleagues informed and engaged across the enterprise like never before.
ennTV will feature fascinating human interest stories on people throughout the Johnson & Johnson Family of Companies, including innovative programs, important business developments, and examples of our corporate social responsibility.
The video will be emailed directly to employees and can be viewed on any device… desktop computer, smartphone, etc.
Further, and this is really exciting, each episode and its individual stories can be shared – externally — with friends and family. So, for example, if employees or others see a story about a particular health issue or innovative program, anyone can email it, post the video to Facebook or other social media site, whatever, wherever. Since we host the video on Johnson & Johnson’s Health Channel on YouTube, it even includes a built-in closed-captioning option. Very cool!
We really want to hear from everyone….what they like, don’t like, what they want to see, etc. Please let us know.
And, if you missed the first episode, check it out here or at this link! Hope you like ennTV!