November 21st, 2011

National Psoriasis Awareness Campaign, Are You Serious?, Launches New Online Community

From Craig Stoltz, Director, Product Communication, Immunology, Janssen Biotech, Inc.

Last November, I posted about the launch of a national awareness campaign for people living with plaque psoriasis, called Are You Serious?TM, which you may remember featured renowned comedian Jon Lovitz. Inspired by finding a treatment that worked for him after living with psoriasis for nearly a decade, Lovitz told his psoriasis story and infused his unique style of humor into Are You Serious?TM to illustrate the everyday impact of this disease, while reinforcing the importance of having open and frank discussions with a dermatologist. 

A year later, my colleagues and I are still working on raising awareness for people with plaque psoriasis, which is the most prevalent autoimmune disease in the United States.  This year, we are shifting the Are You Serious?TM spotlight to the millions of Americans living with plaque psoriasis  — so they can share the moments that motivated them to get serious about psoriasis. Buy Kamagra Oral Jelly online 100mg Sildenafil Citrate We hope that this expansion of the conversation will give people an outlet to talk about what led them to work with a dermatologist towards effectively managing their symptoms, and will motivate others to do the same. 

In the Psoriasis Storytellers Network at, visitors will find on-line resources about psoriasis and tools meant to help them talk to their doctors and raise awareness, as well as inspiring stories from others.  In addition, Drs. April Armstrong and Stefan Weiss are blogging on Dermatologist Insights to provide the physician perspective on the stories and talk about current topics affecting the psoriasis community. Buy Kamagra Effervescent 100mg Without Prescription  We’re hoping to help people find the motivation to share their own stories, further building and strengthening this online psoriasis community. 

I hope you have a chance to check out the refreshed campaign features. If you know someone living with plaque psoriasis, please share this information and encourage them to join the network of inspiring people today.


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