November 2nd, 2012
LATISM ’12 – Muy Bueno!
We’re back from Houston, y’all! Last week, we spent two fun and rewarding days at the LATISM ’12 conference in Houston, TX. We were delighted to return as a sponsor of this conference, and as always, we received a warm and wonderful welcome from the attendees and leaders. There is a special vibe at LATISM and we are honored to be part of la familia.
This year, our theme at the conference was about using social media for social good – specifically to support global motherhood. After arriving in Houston, we started setting up our suite, where attendees came to learn about our philanthropic work to help mothers and babies around the world. Visitors could view photos in our gallery and read about many of our projects, as well as talk to our partners, Save the Children, Pro Mujer and Text4Baby about their programs. We also invited visitors to share stories about what inspires them to care and to add a piece to our JOHNSON’S® Baby lotion puzzle. The comments we received were touching and heartfelt, with many visitors sharing emotional stories and telling us how much they learned about Johnson & Johnson’s work.
We also were pleased to be joined by the lovely Maria Celeste, Latina television host, tireless advocate for social good, and an inspiring speaker. In a lunchtime presentation facilitated by Latina Bloggers Connect founder and blogger Ana Flores, attendees heard from our own Joy Marini, Save the Children’s Mary Beth Powers, and Pro Mujer’s Leila Freidman about the many ways in which we and our partners are working to help mothers and children worldwide.
A special honor was bestowed on us during the annual awards gala when we received an award for “Best Multicultural Mobile Campaign” on behalf of Text4Baby, which we support as a founding sponsor.
During the conference, we were honored to have several blogueras spreading the word about our activities and sharing information about our work. Special thanks to:
Ana Flores – http://www.latinabloggersconnect.com/
Denisse Icaza – http://ahorrosparamama.com/
Lisa Quinones – http://www.autismwonderland.com/
Ruby Wright – www.growingupblackxican.com/
Alba Garza – www.independentmami.net
Jeannette Kaplun – http://jeannettekaplun.wordpress.com/
We ended our trip to Houston with many new friends and we want to say a very sincere muchas gracias to everyone we met and the many people who shared their stories and comments with us. We look forward to continuing the conversation. Please keep in touch by tweeting us @JNJStories and using hashtag #InspireCare.