February 10th, 2016
As the saying goes, a picture is worth a thousand words—but it can also be worth a thousand good deeds.
In my role managing Johnson & Johnson’s Donate a Photo program, I’ve learned that countless small actions have the potential to really add up to make a big difference. In fact, it’s become my own personal mantra.
Through our Donate a Photo app, we’ve turned the simple act of sharing a picture into an impactful way to do good: Whenever a user shares a photo via the app, Johnson & Johnson donates a $1 to a non-profit of the user’s choice.*
Well, we’ve come a long way since we first launched the program in April of 2013: I am happy to report that we will reach a significant milestone this week with one million photos donated!
Knowing that this was going to be an important achievement, I decided to take a look back at the first act of good that started us on the road to one million by interviewing Peter Kuang, an Associate Technology Director at R/GA, who worked to develop the app, about the very first photo shared through the app, which he donated.