From Devon Eyer, Director, Social Media, Johnson & Johnson
For the second consecutive year, Johnson & Johnson was the primary sponsor for the Social Health track at BlogWorld and New Media Expo, held November 3-5, 2011 in Los Angeles. The event, which attracts attendees interested in emerging trends in social media and digital technology, has been a rich and rewarding opportunity for us to connect with patients, physicians, nurses, caregivers, advocates and digital health organizations looking to find information, share ideas, and most importantly – connect with others who want to affect change in healthcare.
As the newest member of the Johnson & Johnson Corporate Social Media team, I had the pleasure of attending this year’s event and found it to be a great introduction to what’s going on in the space. I came away inspired by the passion and depth of speakers and attendees, and impressed by the lively and interactive discussions about challenges, successes and best practices from patients, practitioners and advocates for use of social media to advance healthcare. Conversations ranged from privacy and rules of the road, to brainstorms about authenticity and making sure relevant, credible information rises to the top of searches for patients who need it.