July 15th, 2011
From Susan Can, Director, Corporate Equity, Johnson & Johnson Global Marketing Group
On the weekend of July 7th, I had the pleasure of attending the EVO conference where Johnson & Johnson was one of the corporate sponsors. Set in the scenic mountains of Park City, Utah, this was an amazing experience for us. We were able to meet and talk with so many people who are making a difference in the world by harnessing the power of the internet.
While many bloggers at the conference cover topics related to home, family and health, many also cover topics related to using social media for social good: using the power of the internet to champion specific causes to make a difference. We were there to engage with attendees on this shared topic of interest – using, “Social Media for Social Good.”
Visitors to the Johnson & Johnson suite were introduced to three varied aspects of what is happening in the world of social media and Johnson & Johnson. We introduced &you™ (a brand new digital tool for social good – more on that below). Participants were able to learn about specific causes that Johnson & Johnson supports, as well as given an opportunity to share their story on how they use social media for social good.