July 18th, 2014
Throughout the FIFA World Cup™, Johnson & Johnson was proud to make a difference on and off the field. Now that the tournament has concluded, take a moment to learn about how Johnson & Johnson cared for the health and well-being of all those involved, as well as throughout Brazil.
TOUR DO CARINHO AND WORLD BLOOD DONATION DAY: Caring for Families in Brazil
The Johnson & Johnson Tour do Carinho (Caring Tour) culminated at the end of May, becoming one of the largest blood donation campaigns in Brazil.
In conjunction with the company’s CARE INSPIRES CARE™ campaign and FIFA World Cup™ sponsorship, Tour do Carinho encouraged individuals across Brazil to celebrate and engage in caring actions, and save lives by donating blood.
We are pleased to announce that since the campaign’s launch in March, more than 23,000 blood donations were collected, a total that will potentially save up to 93,000 lives. This exceeded our goal of collecting 20,000 bags of blood.
Demonstrating its commitment to inspiring care, Johnson & Johnson leveraged LED boards surrounding the field at each of the four games on June 14—World Blood Donation Day—to encourage blood donation.