October 15th, 2014
The statistics are sobering and unacceptable. Half of all children are bullied at some point during their school years. For LGBT (lesbian, gay, bisexual and transgender) youth, that number climbs much higher to eight out of ten being bullied, according to a GLSEN National School Climate Survey.
But actions can speak louder than the words of someone who bullies. Johnson & Johnson will once again support Spirit Day, a national event created to stand-up to bullying and support LGBT youth.
Spirit Day began in October 2010 by Canadian high school student Brittany McMillan who rallied her classmates to wear purple to draw attention to the bullying of LGBT youth and some of its chilling consequences. During that year, there had been a spate of devastating LGBT suicides from bullying. She chose purple from the rainbow Pride flag as this color represents “spirit”.
This year, like last, many news stations, talk shows, professional sports teams, Hollywood actors and actresses and like-minded companies, will “turn purple”. Johnson & Johnson is committed to diversity and a proud advocate for LGBT rights. On Thursday, the Johnson & Johnson Family of Consumer Companies will turn many of our brand logos purple in support of Spirit Day and ask consumers and employees to show their support by using our “Donate A Photo” app.