November 20th, 2013
When we started planning for THE VISION CARE INSTITUTE® (TVCI) back in 2004, every meeting finished with the same question and the same worried look on our faces: “What if we build these facilities and no one comes?” At the time, no contact lens company had ever tried to get into education like we were planning on doing. The only facilities to train eye care practitioners were at academic institutions or, in rare cases, training rooms in the headquarters of retailers.
We had a vision of a purpose-built facility; a place where the eye exam rooms were designed just for teaching, where learning involved full interactivity between attendees and instructors, and where feedback could be captured instantly. We’d done our research and knew there was an unmet need for ongoing education, but we were about to invest a significant amount of the company’s money on something that had never existed before…so the question remained: “What if no one comes?”
Now, nearly 10 years later and with 14 facilities over four continents, we are celebrating reaching a milestone in attendance of 100,000 eye care professionals at TVCI.