October 27th, 2010
As part of a group of nine ambassadors from Johnson & Johnson Pharmaceutical R&D, (J&J PRD) I had a fabulous time greeting thousands of visitors to our company’s exhibit booth on the National Mall in Washington, D.C. this past weekend in support of our sponsorship of the USA Science & Engineering Festival (USAEF).
From one end of the Mall to the other and in locations around the city, the Festival achieved its goal of sparking enthusiasm for science and engineering in students of all ages. Thousands of children and families attended the Festival, partaking in hands-on learning activities that featured a lot of what’s cool about science and engineering, from rockets and robots to unraveling the mysteries in DNA.
Visitors to our booth experienced YourHealth 3.0, our interactive, futuristic virtual R&D Center. Children and their parents learned about the miracle of the human body and biology at one of the eight terminals situated around a large model globe. I was amazed at their tech savvy, and how easily they navigated the virtual world. Through video, audio and graphic images, they heard from many of our scientists about our work in personalized medicine and collaborative innovation to solve serious diseases.