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August 4th, 2011

Celebrating 125 Years

Yesterday, we commemorated the 125th anniversary of Johnson & Johnson with a celebration for employees at our World Headquarters in New Brunswick, New Jersey.  Many of our operating companies around the world are marking this milestone anniversary in a variety of ways, and some are also celebrating their own operating company anniversaries this year in conjunction with the Company’s 125th.

In 1886, three brothers – Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson — founded Johnson & Johnson to meet a huge unmet need in healthcare and society:  the first large-scale mass produced sterile surgical dressings and sterile sutures  to make surgery sterile and save lives in hospitals.  Today, a century and a quarter later, the world is a much more high-tech place, with smart phones, social media and health care technology that would have been unimaginable to our founders.  And  today, that little startup that began in a four-story former wallpaper factory in New Brunswick s a worldwide organization with approximately 116,000 employees at more than 250 operating companies in 60 countries.  But one thing hasn’t changed in 125 years:  finding innovative ways to meet unmet needs for patients, consumers and the community across the world.

Here are a few photos from our employee celebration yesterday:

Chairman and CEO William C.

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August 1st, 2011

LATISM: Using Social Media for Social Good

From Rob Halper, Director, Video Communication

July 28, 2011

I’m in a small, impoverished village in Haiti, just over the border of the Dominican Republic. The heat is sweltering, and there’s no electricity or running water. Dozens of pregnant women, many of whom are in their teens and already mothers, are attending a free pre-natal health clinic staffed by volunteer doctors from the U.S., found via Facebook and Twitter. The women are advised to get regular checkups, though this is problematic as they are so isolated. The doctors perform a routine examination, and if they suspect any serious conditions they are referred to a hospital in the Dominican Republic, where they will be treated for free. One frequent condition is fistula, a serious medical complication that sometimes occurs in pregnancy, particularly in younger girls. In addition to advice, the doctors also dispense folic acid, and give out JOHNSON’S® Baby products. Dulce Soto, a medical officer from the Johnson & Johnson operating company in the Dominican Republic, and her colleague Josephine Abreu, have also volunteered their time, travelling over 4 hours to get to participate in the clinic. 

A mother and her child at one of the LATISM-sponsored clinics

This is part of a month long sustainable development project set up by Ana Roca Castro and her LATISM (Latinos in Social Media) organization.

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July 28th, 2011

Why Becoming A Member of the BDR Matters

From Ruben Taborda, Vice President and Chief Procurement Officer, Medical Devices & Diagnostics group, Johnson & Johnson

I am often asked to explain what drives our commitment to supplier diversity. My answer is usually the same—enhancing our supplier network supports job creation in our communities and connects us to the patients and doctors we serve. This simple response explains why we are so determined to become leaders in this space. Although there is no true end goal (we can always get better at what we do), I believe our recent membership into the Billion Dollar Roundtable (BDR) shows how far we have come.

For those unfamiliar, the BDR is a small group of corporations that have each achieved at least $1 billion in spending with diverse suppliers. Johnson & Johnson earned this membership credential at year’s end in 2010, with $1065 MM total spending with minority and women-owned businesses.

As of July 28, we became the first healthcare company to join this group, joining member companies such as AT&T, IBM and Dell Inc. Our journey began in 2007, when we initiated a multi-year strategy to reach the billion dollar target. Business leaders across the enterprise fully endorsed this objective and within three years time, diverse spending with women- and minority-owned businesses increased by 40 percent.

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July 27th, 2011


From Michael Bzdak, Ph.D., Director, Johnson & Johnson Corporate Contributions

If you are in New Brunswick, N.J., this month and want to be inspired, don’t miss an exhibition of amazing photographs at the Zimmerli Art Museum. The photographs are the result of 14 photographers, just beginning their careers, traveling to 46 countries to document community-based programs supported by Johnson & Johnson. You will find beauty, happiness, healing and hope in the faces of children, women and men in communities large and small. You will discover the familiar and the not-so-familiar as you gain visual access to healthcare settings, orphanages and rural settlements where many are challenged but all are hopeful.

Since 2001, Johnson & Johnson has sponsored a fellowship program at the International Center for Photography (ICP) that offers emerging photographers the opportunity to document selected community-based programs supported by Johnson & Johnson in Asia, Africa, Europe, the US and the Latin America. Programs range from a burn treatment center in South Africa to disaster relief efforts in Asia. If you’re interested in reading more about the individual photographers, Art Daily has an article on its website.

This exhibition is one way to celebrate the 125th birthday of Johnson & Johnson, which shares its roots in New Brunswick with Rutgers University, as well as its global reach.

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July 19th, 2011

Bridging Dreams

From Grace Gervacio, Human Resources and Contributions Director, Johnson & Johnson Philippines

In my role as Contributions Director for J&J Philippines, I have found that the sense of personal fulfillment seems to know no bounds.  But among all the meaningful engagements I have been privileged to experience, I have found no greater fulfillment than from seeing Aizel, Febe and Melanie, three students at a high school in our community in Paranaque, embark on a landmark journey towards a health care career.

These three young ladies are the first scholars of J&J Philippines’ Bridge to Employment (BTE) program.  BTE, a Johnson & Johnson program launched in 1992, provides mentoring to high school students to help prepare them for college and, ultimately, for future careers in the health care industry.   J&J Philippines was tapped to be the first site in Asia to launch this program.  In recognition of the socio-economic conditions in the country, a scholarship component was added to the local program.  Chosen among 20 students who went through the full set of activities such as internships and mentoring by J&J health care professionals, these youngsters will be going through a 2-year midwifery course before returning to Paranaque to serve the community as members of the City Health Office. 

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July 15th, 2011

The Evolution of Social Media: EVO 2011 Conference

From Susan Can, Director, Corporate Equity, Johnson & Johnson Global Marketing Group

On the weekend of July 7th, I had the pleasure of attending the EVO conference where Johnson & Johnson was one of the corporate sponsors.   Set in the scenic mountains of Park City, Utah, this was an amazing experience for us. We were able to meet and talk with so many people who are making a difference in the world by harnessing the power of the internet.

While many bloggers at the conference cover topics related to home, family and health, many also cover topics related to using social media for social good: using the power of the internet to champion specific causes to make a difference.  We were there to engage with attendees on this shared topic of interest – using, “Social Media for Social Good.” 

Visitors to the Johnson & Johnson suite were introduced to three varied aspects of what is happening in the world of social media and Johnson & Johnson.  We introduced &you™ (a brand new digital tool for social good – more on that below).  Participants were able to learn about specific causes that Johnson & Johnson supports, as well as given an opportunity to share their story on how they use social media for social good.

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July 14th, 2011

Healthy Future 2015

From Patrick McCrummen, Senior Director, Corporate Citizenship, Johnson & Johnson

There was an interesting piece last month by Carl Cannon of RealClearPolitics on the evolution of corporate social responsibility (CSR). In the article, Cannon highlights the different views on corporate social responsibility that have developed over the years, including Milton Friedman’s well known rebuttal to the idea of CSR 40 years ago in which he said, “Only people can have responsibilities.  Businesses as a whole cannot be said to have responsibilities, even in this vague sense.”  At the conclusion of the piece, Cannon posits, “Friedman may have had it backwards.  Yes, individuals and not businesses – have responsibilities.  But businesses are run by people.”

Many who know the familiar red script of our logo also know that we have incorporated CSR into our business strategy for decades. In 1943, our then Chairman Robert Wood Johnson established Our Credo, a set of guiding principles and business values for Johnson & Johnson, which sets forth our responsibilities to the stakeholders we serve — our customers, employees, communities and shareholders. 

Even back then, before CSR or sustainability were mainstream ideas, the Credo addressed our responsibility to communities to “be good citizens –support good works and charities and bear our fair share of taxes. 

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July 11th, 2011

Using Innovation to Meet Health Care Needs in Asia

From Michael del Prado, Company Group Chairman, Medical Devices & Diagnostics, Asia-Pacific.

The other week, I attended the opening of the Johnson & Johnson Medical Companies Innovation Center in Suzhou, China, our first medical devices and diagnostics innovation center in China and our second in Asia.  The opening of this center comes at a very special time for Johnson & Johnson — during our 125th anniversary year — and it continues one of our oldest traditions as a company:  working to meet unmet health care needs. 

The Asia-Pacific region of the world where I live and work is home to almost 60 percent of the world’s population, but many people in these emerging economies lack access to quality health care.   That’s something we want to help change. 

Johnson & Johnson has been doing business in China, India and other Asian countries for a very long time, first selling our products through local distributors and later opening operating companies in Asia, well ahead of many other multinationals.  We’ve had companies in China since 1982, but access to many of our products centered around the main population centers like Shanghai or Beijing.   The Suzhou Innovation Center will allow us to better serve the millions of men, women and children outside of the main population centers in China who are now gaining access to some degree of healthcare coverage. 

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July 8th, 2011

JNJBTW Follow Friday

As we get ready for the weekend, what better way to spend a summer Friday on JNJBTW than to take a look at what’s going on at the other Johnson & Johnson social media sites.

The 2010 Johnson & Johnson contributions report is out, and is available online at this link.

The featured homepage stories on this week are drawn from the contributions report.  Recycling Materials and Shaping Lives follows one of the catadors at The recycling cooperative Futura in São José dos Campos, Brazil.  A catador is a person who lives and works in a cooperative, collecting and processing waste material for recycling.  These cooperatives provide employment, a level of dignity and a purpose-filled way of life for their members, and they are becoming key suppliers of recycled materials to businesses.  Keeping Children Warm and Safe tells the story of some Johnson & Johnson Family of Companies employees and their colleagues who volunteer their time to make blankets for children affected by humanitarian disasters as part of the One Child, One Blanket program. (By the way, employees finding a way to make a personal contribution to help after disasters is a tradition that goes back to 1906 at Johnson & Johnson.) Resuscitation Saves Tens of Thousands of Newborns in China profiles China’s Neonatal Resuscitation Program (NRP), a joint effort by Johnson & Johnson, the Chinese Ministry of Health and the American Academy of Pediatrics to address birth asphyxia—when a baby is unable to breathe at birth.

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June 29th, 2011

2011 Dr. Paul Janssen Award for Biomedical Research Honors Biotechnology Pioneer

By Paul Stoffels, Worldwide Chairman, Pharmaceuticals, Johnson & Johnson

Biotechnology has come a long way since the discovery of recombinant DNA almost 40 years ago and the sequencing of the human genome a decade ago.  Today, the term has a broader definition: biomarkers, antibodies, genomics, protemics, RNA, novel scaffolds, peptides, cell therapies, and more, all to help us solve the most important diseases of our time. One example of such an advance is the treatment of angiogenesis, the process of new blood vessel formation that plays a key role in cancer proliferation and a number of other diseases.  These treatments have improved the lives of millions of patients.

Dr. Napoleone Ferrara, Genentech Fellow, has been influential in the development of anti-angiogenesis treatments. Through the identification of a human vascular endothelial cell growth factor (VEGF), he discovered there may be a ways to control the blood supply to particular parts of the body. His innovative work on angiogenesis opened the door to the development of a new class of therapeutics to combat a serious eye disorder and contributed to the development of new oncology therapeutics.

Today Johnson & Johnson honored Dr. Napoleone Ferrara with the 2011 Dr. Paul Janssen Award for Biomedical Research, an award that recognizes passionate and creative scientists like Dr.

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