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May 19th, 2011

EARTHWARDS (TM): Moving toward a Healthy Future – Continuous Greener Improvements on Our Products

From Ann Lee-Jeffs, Manager, Worldwide Environmental Health & Safety Research & Development, Johnson & Johnson

As a product steward at Johnson & Johnson, I’m constantly thinking about the environmental impact of products whether I’m shopping at the mall or picking up groceries at the supermarket. It’s more than just my job – it’s become a part of my life.

At Johnson & Johnson, we recognize the importance of caring for the environment as do our consumers. Given this, in 2009, Johnson & Johnson introduced EARTHWARDS™, a process that helps the product teams at our operating companies assess the environmental and social impacts across a product’s full life cycle and the work to reduce those impacts. The process also celebrates greener product successes, and enables brand teams to evaluate potential environmental claims with a clear set of information.

To be considered for EARTHWARDS™ designation, a product must achieve a greater than 10 percent improvement in at least three of the seven areas below:

  • Materials used
  • Packaging reduction
  • Energy reduction
  • Waste reduction
  • Water reduction
  • Positive social impact or benefit
  • Product innovation

To evaluate each of these areas, a proprietary scorecard was developed in 2009, in partnership with a leading sustainability and product stewardship consulting firm using information from stakeholder interviews and best practices from other leading companies.

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May 18th, 2011

Update on Friends in Far Places

From Mark Krajnak, Manager, Corporate Communications, Johnson & Johnson

In a JNJ BTW post a couple of months ago, Sharon D’Agostino, Vice President, Worldwide Corporate Contributions and Community Relations, Johnson & Johnson, described what Johnson & Johnson was doing to provide aid to the people of Japan.

Since the March earthquake and tsunami, I’ve been keeping a close eye on Japan. Back in early January 2010, I visited the country while developing a story for the Johnson & Johnson annual report. As the focal point of that story, I had the opportunity to meet a wonderful young lady, Masako Yoshino. Yoshino-san lives in Urawkawa, a town in the Hokkaido region of northern Japan. From the Sapporo/New Chitose Airport, it was a three-hour van ride through small towns and winding highways along the coast to Urawkawa. And, having just come from temperate Tokyo, Urawkawa in January was downright cold, snowy and icy – so much so that the photo team started to refer to it as “Snowkkaido”.

Urawkawa is a small village and much of its daily life is centered on the nearby seas. Interestingly, though, Urakawa also is known as “the hometown of thoroughbreds” and produces some of Japan’s top racehorses.

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May 17th, 2011

It is With Mixed Emotions…

OK, ok, ok.   Enough with “corporate speak.”  Here’s the scoop:  After 14 years at Johnson & Johnson, I’ve made the difficult decision to leave the company and set up on my own as a consultant.  For details of my plans, you can follow me on my personal Twitter feed @MDMonseau.  

I’ve NEVER liked the cliched phrase “it is with mixed emotions”  that starts almost every internal memo that’s distributed when someone moves on to another job.  But as someone who is doing just that, I have to admit there is truth in those overused words:  although it’s hard to leave so many good friends and colleagues, I’m also excited about the future — for both me and for my friends at Johnson & Johnson.

One reason I’m excited is that I’m handing over the day-to-day management of this blog and the corporate Twitter feed, @JNJComm, to my very capable colleagues.  They’ve been responsible for much that we have accomplished on the social web and I’m looking forward to seeing what they will do next. 

In my first post on JNJBTW way back in 2007, I explained how the company had to relearn how to listen and interact with people.

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May 11th, 2011

Thank a Nurse!

From Andrea Higham, Director, the Johnson & Johnson Campaign for Nursing’s Future

Nurses are truly amazing.  They make up a profession which is one of the most challenging, but they do it with skill, grace and professionalism. They serve as society’s caregivers and are basically the backbone of healthcare in this country. The level of care, comfort and support nurses provide to patients (and their families) is simply unsurpassed. And quite frequently it’s the nurse who patients remember most fondly about their entire healthcare experience. Good nursing really does make a difference!

Although I’m not a nurse, I’ve been so fortunate to personally and professionally work with this noble profession as part of the Johnson & Johnson Campaign for Nursing’s Future.

According to recent data, enrollments in nursing schools are up, which is very encouraging! This is certainly due, in part, to the hundreds of partnerships that the Campaign has been fortunate enough to be involved in over the last few years.

Since 2002, the Campaign has attracted more than 750,000 men and women to discover nursing and enter the profession. We’ve distributed more than 30 million pieces of recruitment materials in English and Spanish, including brochures, posters and videos, to many junior high schools, career centers and community health centers, as well as to every high school, nursing school, hospital and nursing organization in the country.

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May 9th, 2011

Protecting Your Eyes from the Sun

Most of us are aware of the importance of protecting your skin from the sun. Whenever my family and I go to the beach, the first thing we do is slather on the sunscreen in an effort to shield our skin from UV-rays. But what about our eyes? UV-rays are just as harmful to our vision, and our eyes need to be protected as well.

According to the Vision Care Institute, a Johnson & Johnson company, only about 65% of Americans wear sunglasses to help protect their eyes from the sun’s rays, and only 39% make sure their children wear sunglasses. Since children have larger pupils, clearer lenses and oftentimes spend more time outside without protecting their eyes, it’s no surprise that it is estimated a large amount of lifetime exposure to UV rays may occur by age 18.

There are some helpful ways to help keep your eyes safe and healthy. For one, wearing sunglasses can help block UV rays. For most styles however, while they prevent UV rays from entering through the lenses, do not prevent rays from reading the sides, top and bottom of the glasses. Hats with brims also offer protection from the sun. However, they don’t protect our eyes from the rays reflected off surfaces like water, sand and pavement.

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May 3rd, 2011

Mobilizing Mobile Technology to Improve the Health of Moms and Children

From Sharon D’Agostino, Vice President, Worldwide Corporate Contributions and Community Relations, Johnson & Johnson

With just a few days to go before Mother’s Day, it is especially poignant that several colleagues and I spent the morning at the State Department where Secretary of State Hillary Rodham Clinton announced the launch of the Mobile Alliance for Maternal Action (MAMA). MAMA is a public-private partnership aimed at improving maternal and child health by harnessing the power of mobile technology to deliver vital health information to new and expectant mothers. Johnson & Johnson and the United States Agency for International Development (USAID) are co-founders of the partnership while the United Nations Foundation, the mHealth Alliance and BabyCenter are making in-kind contributions. The partnership was developed in collaboration with The White House Office of Science and Technology Policy

In his comments, our Chairman and CEO, Bill Weldon, noted that MAMA is an important milestone in the commitment we pledged last September to the UN Millennium Development Goal of reducing mortality in women and children by 2015. It’s a reflection of our company’s long commitment to maternal and newborn health. We hold the strong belief that healthy women and children are the foundation of any thriving community.

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April 29th, 2011

Video Highlights from Yesterday’s Annual Shareholders Meeting

Earlier today, Rob Halper posted a few clips from yesterday’s Annual Shareholders Meeting to the Johnson & Johnson health channel on YouTube. You can see the complete webcast of the meeting on our corporate website, but the following clips provide an overview of some of the highlights from the meeting:

Chairman and CEO Bill Weldon addressed some of the challenges facing the company, including the recent product recalls, and what the company is doing to address this situation. Below is a clip of that discussion:    

UPDATE:  Our Annual Meeting videos were only up for a short while, and are no longer available.

Bill also talked about the opportunities, and in particular the promise of developing medicines and treatments that can improve human health and address different diseases and conditions. In particular, he highlighted research of particular personal relevance to him and his family: Alzheimer’s Disease.

 Bill closed the meeting, providing a recap of what was discussed and the long-term focus of the company.

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April 28th, 2011

Some Highlights from Today’s Annual Shareholders Meeting

Earlier today, Johnson & Johnson held its annual shareholders meeting in New Brunswick, directly across the street from the company’s headquarters in New Brunswick, New Jersey. A replay webcast of the proceedings can be found on the Johnson & Johnson website, and Doug just posted some information about the shareholder votes that took place, but I thought I’d share some of the things that I took away from the meeting.

Addressing the shareholders, Chairman and CEO Bill Weldon discussed some of the issues the company has faced over the past year, including the recall of many well-known over-the-counter products. As Bill explained, “over the course of 2010, we have taken a series of actions to remedy these problems, to understand how they were caused and to implement changes to ensure they do not happen again.” Bill went on to highlight the actions Johnson & Johnson has taken, including how the company “gutted”
its manufacturing plant in Fort Washington, PA, and is now investing over $100 million to build a “world-class, state-of-the-art facility.” Among other things, he also explained how the company has conducted internal quality training for 3,000 employees supporting the US over-the-counter business.

Yet the meeting was more than just a review of the challenges the company has faced.

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April 8th, 2011

LATISM Tweet Up

I had the opportunity last night to attend and participate in the first LATISM (Latinos in social media) meet up/tweet up, sponsored by Johnson & Johnson. The theme was the one that we have been promoting with bloggers for the past several months, asking “How are you using social media for social good?”

Ana Roca Castro, founder of LATISM opened the event and introduced a distinguished panel and speakers, including Susan Can from Ethicon Endo-Surgery, representing Johnson & Johnson, the LATISM-NY Team, Ray Cruz, Reina Valenzeula and George Torres, founder of the Sofrito Media Group.

The panelists included Dr. J. Emilio Carrillo, VP and Medical Director of Community Health at the New York-Presbyterian Hospital, Monica Talan, VP Corporate Communications at Univision, and Elianne Ramos, CEO of Speak Hispanic Communications and Vice-Chair of Communications and PR for LATISM.

Dr. Carillo spoke about Johnson & Johnson, healthcare and the text4baby initiative, especially how it benefits the Latina community.  Other speakers included Ms. Talon, who spoke about Univision and education, Mr. Torres who spoke about Por Tu Familia/NYC initiative for the American Diabetes Association, and Ms. Ramos who spoke about a digital literacy camp being run by LATISM this summer in Haiti.

Perhaps the best part was the free ranging discussions and questions from the enthusiastic audience of about 50 people, most of whom were happily tweeting away during the event, using the hashtags #LATISM, #JnJ and #Text4Baby.

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April 6th, 2011

World Water Day — Making basic changes to improve health

By William Lin and Joy Marini, Directors, Johnson & Johnson Corporate Contributions

Clean water. In our comfortable lives, we don’t give much thought to how precious and scarce clean water and sanitation are in developing nations. Yet – one in eight people globally do not have access to safe water supplies.  The result is heartbreaking. At any given time, half of the world’s hospital beds are filled by children and adults suffering from a water-related disease.

Last month – to mark World Water Day (March 22) – two of our partners, water.org and Children Without Worms, added their voice to the global coalition working every day to expand access to clean water, sanitation, hygiene education, and tools that are improving the health of children and families, who are sickened by bacteria and other preventable infections from unsafe water.

Children Without Worms and the World Wildlife Fund work together in the villages bordering the Lobeke National Park in Cameroon to promote the WASHED framework, an approach providing clean water, sanitation, de-worming treatment and hygiene education. (Photo provided by World Wildlife Fund.)

Water.org is a global organization empowering families to buy household water connections, toilets, sinks, tubewells, and rainwater harvesting through WaterCredits.

Children Without Worms (CWW) uses a school-based approach to reach the world’s most at-risk children with hygiene education and to administer Johnson & Johnson’s donation of mebendazole – a drug that kills intestinal worms in young people, who may not have access to clean water or basic sanitation.

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