July 8th, 2011
As we get ready for the weekend, what better way to spend a summer Friday on JNJBTW than to take a look at what’s going on at the other Johnson & Johnson social media sites.
The 2010 Johnson & Johnson contributions report is out, and is available online at this link.
The featured homepage stories on jnj.com this week are drawn from the contributions report. Recycling Materials and Shaping Lives follows one of the catadors at The recycling cooperative Futura in São José dos Campos, Brazil. A catador is a person who lives and works in a cooperative, collecting and processing waste material for recycling. These cooperatives provide employment, a level of dignity and a purpose-filled way of life for their members, and they are becoming key suppliers of recycled materials to businesses. Keeping Children Warm and Safe tells the story of some Johnson & Johnson Family of Companies employees and their colleagues who volunteer their time to make blankets for children affected by humanitarian disasters as part of the One Child, One Blanket program. (By the way, employees finding a way to make a personal contribution to help after disasters is a tradition that goes back to 1906 at Johnson & Johnson.) Resuscitation Saves Tens of Thousands of Newborns in China profiles China’s Neonatal Resuscitation Program (NRP), a joint effort by Johnson & Johnson, the Chinese Ministry of Health and the American Academy of Pediatrics to address birth asphyxia—when a baby is unable to breathe at birth.