October 14th, 2010
I’m a big fan of the research conducted by Susannah Fox and her colleagues over at the Pew Internet and American Life Project. One of their reports that I often turn to when asked about the impact of the Internet on health in America is her 2009 report, the Social Life of Health Information. According to that report, 61% of Americans look online for health information, and of those, a majority access user generated content.
Clearly the use of social networks is having a dramatic impact on how people manage their healthcare needs. To better understand the opportunities and hurdles faced by different stakeholders — from patients to physicians to manufacturers — a special health-focused track is being held today at the BlogWorld and New Media Expo in Las Vegas.
We’re one of the sponsors, and to generate a lively discussion on this subject we’ve invited speakers and panelists from the medical and patient blogging worlds who can share first-hand their experiences, thoughts, needs and issues. I’m personally looking forward to catching today’s opening keynote from e-Patient Dave deBronkart, to catch up with old friends like Kerri Sparling of Six Until Me, Kevin Pho of Kevin MD and Bryan Vartabedian of 33 Charts, Jenny Prokopy of Chronic Babe and many others.