February 8th, 2011
By Sarah Colamarino, Vice President, Corporate Communications, Johnson & Johnson
As a mother, I have always been proud of our work to better the health of women and children around the world. Over the past 2 years, I had the opportunity to be deeply involved with text4baby, an initiative designed to deliver healthy pregnancy information to under resourced expectant mothers.
The idea was simple: leverage the reach of mobile phones to deliver important health information to new and expecting moms. The concept of text4baby was born at the National Healthy Mothers, Healthy Babies Coalition and quickly became a reality through an innovative platform from Voxiva, the essential backing of CTIA—The Wireless Foundation and the passionate support of the healthcare community across the country.
As David Borstein explained in a piece on today’s online version of the New York Times, helping to raise text4baby has been quite a journey. From the White House to public health clinics across the country, more than 400 partners adopted text4baby as their own. As the founding sponsor of text4baby, Johnson & Johnson salutes the efforts of every partner who helped text4baby reach more than 126,000 moms in just one year. I’ve seen their efforts firsthand at the grassroots level and they are truly moving.