April 14th, 2014
Editor’s Note: Today, BAND-AID® Brand kicks off its second annual “Stuck On Me” jingle contest in the United States. We caught up with Michael Park, Assistant Brand Manager of BAND-AID® Brand, to learn more about what it’s like to give a nostalgic piece of J&J history a digital twist.
BlogJNJ: Tell us about the origins of the BAND-AID® Brand “Stuck On Me” jingle contest.
Michael Park: The iconic “Stuck On Me” jingle dates back 39 years, when Barry Manilow first created and sang it. Last year, the BAND-AID® Brand marketing team brought the jingle back in a new sing-along contest that helps our fans re-live the nostalgia in a very modern way. I’m excited to be leading this year’s contest and we’re celebrating the start of the submission period, which begins today!
BlogJNJ: Why did BAND-AID® Brand decide to run the contest for a second year?
Michael Park: The 2013 contest was a huge success. We received so many great video submissions, and it was amazing to see our fans breathe new life into the Stuck On Me jingle. Their creativity and excitement inspired us to run the contest again – with some changes!