November 21st, 2007
Since I started blogging in June, I’ve been learning a lot about the art of conversation. While I’ve been trying to find my voice to offer perspective on stories, I’m also hearing a lot from people who either agree with or disagree with me. I often feel like I’ve just crashed a cocktail party — as I barge into some fascinating conversations that have been going on for a while without me, I sometimes find that I not only have something to add but can also leave with some useful nugget from that conversation to use elsewhere.
I’m not alone — and talking to my historian colleague Margaret, I get the impression that this really isn’t all that new. When Johnson & Johnson started back in 1886, conversations occurred all the time between the company, its customers and the community. We’ve both found that blogs can be a way for us to go back to the future to reengage with people and hear what we’ve been missing. And I’m delighted to have been joined by some of my colleagues at Johnson & Johnson in more recent postings on JNJBTW.
Alas. Though we’re trying, we still have to get better at listening.