June 24th, 2010
When my son was 18 months old, he decided it would be fun to jump out of his crib head first one night at around 3 am. He was totally fine, but I wasn’t. I was freaked out and needed advice. I immediately reached for my phone and instead of calling my mom like I would have done 5 years ago, I tweeted “Ugh. 18mo just fell out of crib. Not ready for big boy bed. Help!” Within minutes I received about 20 suggestions, one of which worked like a charm. Crisis averted.
To many of you, solving personal problems using something as public as Twitter sounds ridiculous. For others, crowdsourcing answers from strangers is on par with calling a friend. Although there has been a massive increase in the number of moms using social media since 2006 (591%), it would be wrong to assume all moms use social media in the same way or that they all wield the same amount of influence.