March 22nd, 2011
From Sarah Colamarino, Vice President, Corporate Communications, Johnson & Johnson
A few weeks ago, my colleagues and I invited a small group of mom bloggers to talk about how we could work together to use social media for social good. Knowing who was going to be in the room and what was going to be discussed, I knew it was going to be a great event — but nothing could have prepared me for what turned out to be an incredibly moving experience.
The idea for the day started with the realization that by using social networks, people can (and do) reach and interact with others to drive social change. We’ve seen this in many places, from politics, where people have connected to drive political discourse, to charitable giving, where international aid agencies have used networks to raise funds for relief efforts. This incredible group of mom bloggers brought the discussion to an entirely new level, driven by their moving personal experiences and passion for making a difference. Their experiences touched our hearts, and their ideas opened a range of possibilities that we never thought possible.
Those familiar with our company know that Johnson & Johnson has always placed a high importance on philanthropy.