October 19th, 2009
Last week, I was in Las Vegas to attend BlogWorld where Johnson & Johnson was one of two corporate sponsors of the event’s first-ever track on MedBlogging. Kim McAllister, one of the organizers of the Medblogging track, has a great synopsis over at Emergiblog, and together with Dr. Val Jones , pulled together a thoughtful series of panels throughout the day that drew some of the high rollers in medical and healthcare blogging from throughout North America — and even one, Bongi, who came all the way from South Africa!
As is often the case with these kinds of gatherings, it was great to finally put faces to names – and to see that the online personalities that they project through their blogs was a pretty dang close match to who they are in real life.
I had a chance to say a few things as part of a panel, alongside Paul Levy of Running a Hospital fame, who joined us virtually and Bob Stern from our co-sponsor, the medical news site MedPage Today, during our panel on “The Value of Blogs To Hospitals, Industry, and News Organizations.” Thanks to masterful moderating by Professor Gary Schwitzer whose Health News Review does its best to encourage responsible healthcare reporting, we covered a fair amount of ground — moving from how we each got involved, to covering some of the complexities associated with rolling the dice to make our blogs and sites a reality.