October 29th, 2009
“What is our role in social media within the Diabetes Community and who gets to define it?”
All companies are trying to cross the bridge from the conventional way we’ve always communicated with customers to participating in the social communities where our customers are talking to one another. It is a scenario filled with all the adolescent angst of trying to insert yourself into a conversation between the “cool” kids in school whom you are afraid will reject you if you say the wrong thing. The truth is that every company is struggling with the same question. Are we a resource? Do they trust us? How do we stay credible and remain within the regulatory guidelines?
People with diabetes are on call for their disease 24/7. Information is coming at them fast – between testing products, treatment alternatives, drugs, devices – they most often rely on the advice and support of their peers.
During the past three years, I have seen significant changes in how people interact and share information about their healthcare. In the past, healthcare companies hadn’t been part of that conversation. Now Animas, along with many other companies, is trying to take steps to get more involved. I thought I would take a few minutes to explain just what we at Animas are doing to join in the online conversation about diabetes.