June 17th, 2009
JNJBTW received a shout out the other day from one of our nation’s leading newspapers. But it wasn’t the kind of mention of the blog that I felt all that good about. The article concerned how pharmaceutical companies were turning to social media as a way to reach their customers, and listed JNJBTW as one of many examples of how companies were on the social web. It’s a trend we’ve noticed as well, and given the growing number of people who go online for health information, one that will continue. (Note to the Washington Post – Johnson & Johnson isn’t a “pharmaceutical” company – we have substantial medical device and consumer businesses as well. ) According to the paper:
Johnson & Johnson also hosts a blog (http://www.jnjbtw.com) that is largely self-congratulatory about what the company is doing (see “Giving Back Image of the Week”). But it recently had a couple of interesting tidbits, including a J&J expert on the value of corporate wellness programs and a series of tips on keeping kids safe from injury.
I’m glad the writer found the tips from Dr. Isaac and from Safe Kids to be of interest, but I was disappointed to hear that she found the blog – and in particular the Giving Back Image of the Week – to be “self-congratulatory.”
Through JNJBTW I had hoped to provide some of those folks in the corporation who are usually silent an opportunity to be heard and to engage with others online.