May 19th, 2011
From Ann Lee-Jeffs, Manager, Worldwide Environmental Health & Safety Research & Development, Johnson & Johnson
As a product steward at Johnson & Johnson, I’m constantly thinking about the environmental impact of products whether I’m shopping at the mall or picking up groceries at the supermarket. It’s more than just my job – it’s become a part of my life.
At Johnson & Johnson, we recognize the importance of caring for the environment as do our consumers. Given this, in 2009, Johnson & Johnson introduced EARTHWARDS™, a process that helps the product teams at our operating companies assess the environmental and social impacts across a product’s full life cycle and the work to reduce those impacts. The process also celebrates greener product successes, and enables brand teams to evaluate potential environmental claims with a clear set of information.
To be considered for EARTHWARDS™ designation, a product must achieve a greater than 10 percent improvement in at least three of the seven areas below:
- Materials used
- Packaging reduction
- Energy reduction
- Waste reduction
- Water reduction
- Positive social impact or benefit
- Product innovation
To evaluate each of these areas, a proprietary scorecard was developed in 2009, in partnership with a leading sustainability and product stewardship consulting firm using information from stakeholder interviews and best practices from other leading companies.