June 17th, 2009

JNJBTW and the Post

JNJBTW received a shout out the other day from one of our nation’s leading newspapers. But it wasn’t the kind of mention of the blog that I felt all that good about. The article concerned how pharmaceutical companies were turning to social media as a way to reach their customers, and listed JNJBTW as one of many examples of how companies were on the social web. It’s a trend we’ve noticed as well, and given the growing number of people who go online for health information, one that will continue. (Note to the Washington Post – Johnson & Johnson isn’t a “pharmaceutical” company – we have substantial medical device and consumer businesses as well. ) According to the paper:

Johnson & Johnson also hosts a blog (http://www.jnjbtw.com) that is largely self-congratulatory about what the company is doing (see “Giving Back Image of the Week”). But it recently had a couple of interesting tidbits, including a J&J expert on the value of corporate wellness programs and a series of tips on keeping kids safe from injury.

I’m glad the writer found the tips from Dr. Isaac and from Safe Kids to be of interest, but I was disappointed to hear that she found the blog – and in particular the Giving Back Image of the Week – to be “self-congratulatory.”

Through JNJBTW I had hoped to provide some of those folks in the corporation who are usually silent an opportunity to be heard and to engage with others online.

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June 9th, 2009

Giving Back Image of the Week

092-peraltaSociety for the Arts in Healthcare Partnership
Stagebridge Senior Theatre Company, Oakland, California

Johnson & Johnson has partnered with the Society for the Arts in Healthcare since 2001 to provide grants to organizations that produce innovative projects to serve patients, their families and caregivers in health care settings, and to promote healing and preventative health.

Stagebridge uses theatre and storytelling to bridge the generation gap and to stimulate positive attitudes toward aging. Stagebridge’s intergenerational programs feature senior theater productions, storytelling in the schools, nurses training programs, acting classes for seniors, and writing contests for children.
These young girls from Peralta Elementary School watch with delight as the Stagebridge storyteller entertains their class.

(Photographer: Shraddha Borawake, a Johnson & Johnson – International Center of Photography Fellowship recipient)

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June 8th, 2009

Keep Those Helmets On

Now that we are in warm weather season, I seem to be spending most of my weekends reminding my son — and his friends in the neighborhood — to WEAR THEIR HELMETS whenever they hop on their bikes, skateboards or scooters.
(This weekend, in fact, I had to add “go cart” to that list after my son and his friend threw one together using some of the scrap lumber in the garage.)

Most of the time, my pleas are met with blank stares or the occasional “why.” Well now, thanks to an article in today’s USAToday, I have yet another example of why they should keep their helmets on.

The article opens with the story of a mom who returned home to discover her 10-year-old son laid out in the street, his head in a neckbrace, his smashed bike beside him. Fortunately, her son remembered to wear his helmer. According to the article:

A police officer handed her Danny’s cracked bike helmet. “He said that if Danny had not been wearing it, he probably would not have survived,” says Kane, a Charlotte accountant and mother of three.

discover her son had that underscored the good work that Safe Kids has been doing to improve childhod safety.

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June 5th, 2009

NYC Blogger Dinner

Wednesday night, Rob Halper and I hosted another of our blogger dinners — this time in NYC.

The conversations we had at Piano Due (which served a really nice porcini mushroom ravioli course) spanned a variety of subjects — from how to monetize a Twitter account to dogs. John Mack, who was one of our guests, posted a nice wrap-up of the conversations that went on at HIS end of the table — which appeared to mostly focus on steps that can be taken to improve the accuracy of online health information.

At the other end of the table, there were discussions about the ROI of social media sites and expanding the awareness of social media efforts. Oh — and there were several conversations about dogs.

So what did I take away from all the socializing? Well, I picked up quite a bit, but one point stuck out in my mind — that ensuring the accuracy of healthcare information online is crucial — and that one of the best ways to do so is to encourage numerous stakeholders to enter the conversation. According to John’s summary of the discussion:

For patients, the best, safest, and most accurate health information is available through social media (eg, discussion boards, blogs) that are populated by a variety of stakeholders: patients, physicians, caregivers, etc.

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May 22nd, 2009

Giving Back Image of the Week


Tu Du Hospital Midwife Training
Ho Chi Min City, Vietnam

Tu Du Hospital offers midwife training to help reduce high neonatal death rates in Vietnam. Johnson & Johnson supports a training program for midwives in 32 cities in rural areas. The program also includes a train-the-trainer component that significantly increases the number of midwives reached.
Here, the photographer shows a young midwife holding a newborn infant close to her body, a midwifery practice that helps prevent heat loss in the newborn.

(Photographer: Janea Wiedmann, a Johnson & Johnson – International Center of Photography Fellowship recipient)

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May 20th, 2009

Calling Mommy Vloggers

I wanted to share an interesting idea we’ve initiated on the Johnson & Johnson health channel. It’s a series we call “Real Moms.”

I’ve invited Mommy Vlogers to submit videos on topics relevant to them, and which might be helpful to a larger audience.

So far, I’ve received videos on safety tips for toddlers, how to make homemade baby food, and teaching your kids to be ecologically friendly. They don’t have to be perfect — most have been made on a flip cam — and I do post most of the videos sent to me, as long as they don’t reference specific products. To compensate the vlogers I pay $100 for each video used.

One of my favorites was done by Colleen Padilla (Classy Mommy) on tips about how to keep from going stir crazy with your kids when stuck inside during bad weather.

I’m always looking for more content, so if you are interested, just let me know by clicking “send message” on the Johnson & Johnson health channel.

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May 15th, 2009

Giving Back Image of the Week


Theotokos Foundation School for Children with Special Needs
Ilion, Greece

The Theotokos Foundation helps children and adults with developmental disabilities reach their full potential as they enter school and the workforce. Johnson & Johnson has supported the foundation’s Inclusion and Supported Employment programs.
The photographer portrays the way that teacher and student interact, celebrating little successes in the child’s education. Close, personal interaction is key to Theotokos programs.

(Photographer: Charlotte Oestervang, a Johnson & Johnson – International Center of Photography Fellowship recipient)

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May 14th, 2009

Making Sustainability Personal

By Annette Russo, Manager, Communications and Training, Worldwide Environment, Health and Safety

If you read a newspaper, listen to the radio, or watch television, you’ve heard the word “sustainability”. It’s a business buzzword now, on the order of “total quality,” “just in time,” “six sigma” and “ISO.”

Yet while companies are starting to talk more about what they are doing to reduce their impact on the environment and be more active in their communities, you may be asking yourself – “what does this all mean for me?”

Well, many companies (Johnson & Johnson included) are starting to come up with an answer to this question. At my company, we’ve put together something called a “personal sustainability program,” or PSP to help employees understand what sustainability means – and how they can apply it to their lives. The concept was pioneered by Wal-Mart in partnership with Act Now .

Wal-Mart’s program, focused on environmental and health issues, involved training PSP leaders, who returned to their stores, trained other interested employees, and then lead PSP efforts at their stores. Each PSP participant pledged to change an environmental or health aspect of their personal life, and when that change was made, they were recognized.

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May 12th, 2009

Creating a Culture of Health

Earlier today, President Barack Obama invited several employers, including Johnson & Johnson, to the White House to discuss their employee health and wellness programs and the impact they’ve had on the overall health of employees and healthcare costs — and so Chairman and CEO, William Weldon went to Washington to share some of the steps that have been taken at Johnson & Johnson. Now I wasn’t at the event and though I use our onsite gyms and health clinics, I’m no expert on our health and wellness programs — BUT I know someone who is. So I invited our resident expert, Fikry W. Isaac, MD, MPH, executive director of Johnson & Johnson Global Health Services, to share some of his thoughts on these programs.

From Dr. Isaac:

Like most full time employees, I spend more than a third of my waking day at work. When you consider that, it’s easy to see the importance of workplace wellness and the responsibility employers have to help employees lead healthier and more productive lives. This is something Johnson & Johnson has worked to achieve over the last 30 years by fostering what we call “a culture of health” for employees. As a physician and as public health officer, I can’t tell you how rewarding a journey this has been for me.

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May 7th, 2009

Hanging Out In The Tunnel

By Mark Krajnak, Manager, Johnson & Johnson Corporate Communications

Recently, on a warm, sunny, Sunday, I spent a fun time in a tunnel.

Not to mention I was under the Hudson River.

To explain: On April 26, the 23rd Annual Lincoln Tunnel Challenge took place. This is a very unique 3.1-mile charity run/walk through the Lincoln Tunnel, from the Jersey side, to the New York side and back. What makes it really unique is that this is the only time pedestrians can run (or walk) through the Lincoln Tunnel.

Presented by AmeriHealth of New Jersey, The Port Authority of NY & NJ, the Lincoln Tunnel Administration, and Coach USA, this annual event benefits Special Olympics New Jersey (SONJ). I was there doing some volunteer work for the SONJ. However, I was also happy to find out that a contingent of Johnson & Johnson employees also was there to do the charity run.

This part was all the doing of Michael Rosenmertz, who works in Information Technology for Ethicon, one of the Johnson & Johnson Family of Companies. Michael has been organizing participation in this event for about three years now and his team, Team Papa, had 81 participants, young and old alike, and the second-largest team in the field.

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