October 20th, 2011
Perhaps because I’m head of employee communication at Johnson & Johnson, I often hear from my colleagues about their interest in knowing more about what’s going on in other parts of the company, and the impact our company is having to improve the lives of people around the world.
“But,” they sometimes say, “I don’t have much time, so please keep it short, easy to access, and offer resources that can help me!”
Well, thanks to feedback from employee surveys and some common sense, we sought to develop a communication vehicle to engage – and sustain – interest among employees globally. This requires delivering information in short bursts, preferably on video, and providing easy, unrestricted access, and these days that means offering the option to reach employees on their smartphones.
All of this factored into our launch this week of “ennTV,” Johnson & Johnson’s new video news magazine produced for our employees worldwide.
Employee feedback already reflects excitement about ennTV and the company’s new level of commitment to keep Johnson & Johnson colleagues informed and engaged across the enterprise like never before.
ennTV will feature fascinating human interest stories on people throughout the Johnson & Johnson Family of Companies, including innovative programs, important business developments, and examples of our corporate social responsibility.